POP By Soda Digital
POP By Soda Digital is here for those who want to work with The Fizzers on one-off projects.
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If you are an existing Soda Digital client, POP By Soda Digital can easily be tapped on to your service in order to compliment and enhance your
current quarterly strategy.
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POP By Soda Digital is also great for those who don't require Soda Digital's full-scope services, but rather treated as a personalised one-off service
designed to satiate your social needs.
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If you find yourself interested in any of the below services, or just want to learn more about
POP By Soda Digital – get in touch with The Fizzers today!
Social Media Research + Opportunity - is social media right for my business?
Category: Strategy
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For most of us, marketing budget isn’t an endless resource so understanding where we spend it and how we get the most out of our spend is important. This service is essentially an opportunity checker to ensure social media is the right channel of choice for your business, how it will meet your marketing objectives and what the opportunity is for your industry and more specifically your business.
What's included:
Discovery Form
Industry research + social Insights
Social success examples with related businesses (2 examples)
Competitor research + learnings (3 competitors)
Recommended platforms
Marketing objective alignment
Expected activity required to sustain the platform
Platforms that apply:
Facebook, Instagram, LinkedIn Company, LinkedIn Personal, Pinterest, TikTok
Cost: $750
Social Media Strategy +
3 Month Action Plan
Category: Strategy
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We’re no stranger to social media strategies, this service is what we use to kick off all of our monthly retainer clients. Social media is a busy place and without a strategy and plan in place, you’re almost guaranteed to not see results. Our strategies include all the necessary fluff and foundation work paired with a 3 month detailed action plan so you know exactly what goes into a busy month on the social scene.
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What's included:
1hr discovery session
Outline marketing objectives + establish social media KPI’s
Industry research + social Insights
Audience breakdown - who we are reaching, how we will reach them and what is important to them.
Competitor research + learnings (3 competitors)
Platform specific key notes
Content pillars + content types
Content design examples
Profile facelift / recommended look and feel
3 month action plan - includes quarterly goals, detailed content plan week to week, paid activities (campaigns and boosts), outreach (if applicable), social activations and audience building activities
Platforms that apply:
Facebook, Instagram, LinkedIn Company, LinkedIn Personal, Pinterest, TikTok
Cost: $1200
Rebrand Social Media Roll-Out
Category: Strategy
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70% of marketers say that consistent branding is the most important element of building a community and retaining customers. This means the challenge is how do we introduce a new identity without losing touch with your existing audience? Cue, our rebrand social media roll out service.
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What's included:
Discovery form + extraction of brand assets & guidelines
Laundry list of visual assets required
Establish abstract elements (brand voice, marketing message, value prop etc.)
Content research
Content run sheet
Launch & roll out plan with timelines associated
Platforms that apply:
Facebook, Instagram, LinkedIn Company, LinkedIn Personal, Pinterest, TikTok
Cost: $650
Content Strategy
Category: Strategy
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Content is without a doubt, the largest component of social media. Content should be your best friend but can easily become your biggest enemy when self managing your social channels. Sometimes engaging a fresh pair of eyes with some industry and algorithm knowledge is required when you end up in a content rut. Our content strategies are involved but from a high level apply general rules that cater to trends and features, you’re brand and positioning and whats important to your audience.
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What's included:
30min discovery session
Outline marketing objectives + establish content KPI’s
Audience breakdown - who we are reaching, how we will reach them and what is important to them.
Competitor research + content learnings (3 competitors)
Platform specific content notes / features of focus
Content pillars + content types
+ Option add on package Social Media Design Templates + Grid Layout
Platforms that apply:
Facebook, Instagram, LinkedIn Company, LinkedIn Personal, Pinterest, TikTok
Cost: $750
Industry & Competitor Research
Category: Strategy
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A key part of our ‘Social Media Strategy’ but easily a standalone piece, our industry and competitor research is perfect for those who are seeking more from their social performance. Our theory is; why blow time, resource and budget testing content and campaigns when there are plenty of learnings to leverage from via competitors and related industries.
What's included:
30min discovery session
Industry research + social Insights
Competitor research + learnings (3 competitors)
Competitor ad performance analysis + recommendations (3 competitors)
Competitor content performance analysis + recommendations (3 competitors)
Platforms that apply:
Facebook, Instagram, LinkedIn Company, LinkedIn Personal, Pinterest, TikTok
Cost: $650
Current Social Activity Audit
Category: Strategy
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Self managing and want to know how you’re getting on? Opt for an audit on your current activities. This service will draw learnings from current efforts, provide feedback on where improvements can be made and identify where your strengths sit as a result of data analysis.
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What's included:
30min discovery session
Identify current challenges + provide solutions (3 challenges)
Platform audit
Content audit
Campaign / paid audit
Recommendations + changes to current strategy
Platforms that apply:
Facebook, Instagram, LinkedIn Company, LinkedIn Personal, Pinterest, TikTok
Cost: $500
Content Creation (Photography + Videography)
Category: Content
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Social success relies on the delivery of consistent and quality content. Keeping up with this demand can be difficult and regular shooting can burn a hole in your pockets. Our hourly content creation service is geared towards building you a content bank so your grid can look well stacked and your audience don’t get content fatigue looking at the same 5 images cycling around.
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What's included:
Discovery Form
Shot-list provided 3 days before shoot
Watermarked raw images / video provided - you choose which ones get edited
Final edited images / video
Platforms that apply:
Facebook, Instagram, LinkedIn Company, LinkedIn Personal, Pinterest, TikTok
Cost: $200+GST per hour (Shooting & Editing)
*Any props and travel will be charged additional
*If you would prefer a project specific quote, let us know
Social Media Design Templates + Grid Layout (for DIY purposed/self management)
Category: Content
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Building out a well curated feed is important, but not easy. Brand consistency on social media ties into many key objectives such as brand awareness, recognition and credibility. Our template design service is perfect for the DIYers who are wanting to self manage but want a grid layout and templates that are on brand and unique.
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What's included:
30min discovery session + extraction of brand assets & guidelines
Template designs (6 designs) - typically regularly used content e.g. testimonials
Formatted to platform(s) of use (up to 3 platforms)
Transferred into Canva for your use
Canva editable folder provided
Grid layout recommendation & example
Platforms that apply:
Facebook, Instagram, LinkedIn Company, LinkedIn Personal, Pinterest
Cost: $500
Content Performance Review
+ Audit
Category: Content
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Hit a content plateau? It’s common and sometimes a fresh pair of eyes and some trusty data analysis is required. Between our software and platform knowledge we’ll be able to draw learnings from current efforts, provide feedback on where improvements can be made and identify where your strengths and weaknesses sit.
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What's included:
Discovery form
Identify current content challenges + provide solutions (3 challenges)
Post performance report (up to 6 months)
Content audit
Recommendations + changes to current content strategy
Platforms that apply:
Facebook, Instagram, LinkedIn Company, Pinterest, TikTok
Cost: $450
Ad Campaigns (Objective Based)
Category: Campaign & Paid
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Paid ads are an essential in your social toolbox, yet can be quite an acquired skill. This service is aimed at filling that gap to enhance your social media performance.
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What's included:
Discovery form
Outline campaign objective + campaign concept to match
Back end ad set up - audiences, placements, schedules etc
Front end set up - written copy, creative formatting etc
Ad deployment + ongoing optimisation
Reporting
Platforms that apply:
Facebook, Instagram, LinkedIn Company, Pinterest, TikTok
Cost: $700
Pilot Campaign
Category: Campaign & Paid
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A popular choice for first time social advertisers, our pilot campaigns are great if you are wanting to uncover what opportunities await for you in the paid world of social or test a particular campaign concept. We’ll pre-warn you though, most of our pilot campaign clients roll into an ongoing paid management package once seeing the results.
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What's included:
Discovery form
Outline campaign objective + campaign concept to match
Back end ad set up - audiences, placements, schedules etc
Front end set up - written copy, creative formatting etc
Campaign deployment - to be broken into 2 week blocks
Week 1 roll out - budget conscious
Week 2 roll out - budget blast
Reporting + recommendations moving forward
Platforms that apply:
Facebook, Instagram, LinkedIn Company, Pinterest, TikTok
Cost: $650
Audience Building
Category: Campaign & Paid
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If you’ve been into the backend of a social media ad, you’ll agree that you can quite quickly get lost in the audience section. With so many layer and variables, often ads become over-targeted or too broad - both are absolute budget wasters. This service is about finding that happy medium and building an audience group that converts.
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What's included:
Discovery form
Outline campaign objective + audience to suit
Audience research
Audience creation - saved, custom, lookalike etc.
1x Final audience group
Handover + brief
Platforms that apply:
Facebook, Instagram, LinkedIn Company, Pinterest, TikTok
Cost: $450